Why do I care what a celebrity thinks? We get blitzed with these messages all day long. Famous athlete/muscian/actor endorses X. Unless it is something that is directly part of their success story (like a work out technique for an athlete) why would I care? Why should I care? Any random person on the street can give me …

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Just because I decide to do business with you once doesn’t mean I want to hear from you every day. I know marketing specialist insist just the opposite, but they are on the verge of mass alienating a large swath of customers and destroying tools we communicate with. Spam Let’s quickly run through the …

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