Why do I care what a celebrity thinks? We get blitzed with these messages all day long. Famous athlete/muscian/actor endorses X. Unless it is something that is directly part of their success story (like a work out technique for an athlete) why would I care? Why should I care? Any random person on the street can give me …

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Just because I decide to do business with you once doesn’t mean I want to hear from you every day. I know marketing specialist insist just the opposite, but they are on the verge of mass alienating a large swath of customers and destroying tools we communicate with. Spam Let’s quickly run through the …

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Autopilot is a convenience not a preferred mode As I have talked about in my last few posts, I’m getting fed up with people not thinking. Basically not using their minds. Just going on autopilot to some degree or another. Walking the dog today I had more reason to think this way. (Not because of the dog as he …

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